As the Director of Communications for the Sarasota Police Department, I transformed the agency’s digital presence through engaging, trend-driven content that strengthened community trust and humanized law enforcement. By leveraging storytelling, social media strategy, and video production, I increased engagement, grew our following, and made public safety messaging more relatable.
One of my viral videos surpassed 30 million views and 3 million likes, demonstrating the power of creative, community-driven content. Through strategic campaigns, I successfully grew the department’s Instagram following by 60%, amplifying our reach and engagement.
I am passionate about using digital media to bridge the gap between law enforcement and the community, ensuring transparency, relatability, and trust through strategic, high-quality content.
Content Highlights & Impact:
✅ Viral video success: Over 30M views & 3M likes on a single video
✅ Social media growth: Increased Instagram following by 60% through innovative content strategies
✅ Human-focused storytelling: Created compelling video packages showcasing officers beyond the badge
✅ Community engagement campaigns: Developed content that resonated with the local audience, increasing trust and visibility
✅ Crisis communication & real-time updates: Ensured accurate public information through digital channels
Cynthia McLaughlin 